Become empowered as we share the lessons on building a successful entertainment business, whether in motion pictures, television, music, or the new media sector. You will learn proven techniques in the areas of marketing, finance, sales, operation, and management.  Bring your business plan and marketing material for this hand-on lecture. Get ready for an interactive session that allows you to start increasing awareness of your entertainment company.

Panelists:  Aaron Arter (EarthLink), Shawn Howard (GTM), Nicole Johnson (Three Brown Girls, Inc.)

Discover which media outlets work best for you and how to approach them. Journalists and publicists will discuss how to use publications, TV and the Internet to your advantage. Learn how to develop and maintain relations with the worlds leading media sources. Find out what are the most effective means of breaking artists and "creating a buzz" about your film or movie and sustaining success through the media.

Panelists:  Joyce Davis (Upscale), Nicole Carter (Elocin), Stanley Yorker (Matlock)

Throughout the past year we have witnessed the music industry reshape and restructure the way in which music is bought and sold. In an attempt to solve the music retail problem and gain market share in audio retailing, leading digital distribution companies such will offer information about the latest trends,. From MP3 distribution, to online retailing, we will address every angle of these issues. If you are a distributor, retailer, music marketer, or a major or independent label, you will not want to miss these discussions.

Panelists:  Jazz (Earwax Records), Big Oomp, Quincy Newell, Dayo Adebiyi (OwnMusic.com)

Throughout various industries sponsorship dollars are waiting for you.  However, companies look at this spending just as they do any other marketing buy.  The are looking for "Return On Investment" (ROI).  Our expert panelists will give the 411 on how to secure sponsorship dollars.

Panelists:  Keisha Walker (Insights), Jamal King (STEPS), Terence Caston (T-Mobile)